In startupland, getting noticed is key to success. And with limited time, you need to figure out what marketing strategies work ASAP. I’ve been in your shoes and am sharing my experience. Here’s how to market early stage real estate tech startups.
What Works
Gated Content That Ranks Highly in SEO. Content marketing is a great way for startups to get attention. By creating helpful content, you can show prospects your real estate knowledge. If you require prospects to submit an email before accessing the content (aka “gated”), then you have a lead! By ranking high in Google searches, more prospects will find it and become leads.
Building Community:. Focus on the problem you solve and connecting people to solve it together.. You can create or contribute to groups on platforms like Slack, Reddit, and LinkedIn. By sharing your expertise, you can make connections and learn about potential customers.
Speaking at Conferences. Going to conferences can be expensive, but speaking at them can be a great way to get attention for your startup without blowing your budget. By sharing what you know on panels or as a speaker, you can demonstrate your expertise. Plus, you can meet potential customers, partners, and investors.
What Doesn't Work
Paying for Ads:. Buying ads might seem like a good idea to reach lots of people fast, but it rarely works for early stage startups. It’s expensive, to say the least. The competition for ads is tough, and if you don’t have a big budget, you won’t get much out of it.
Using Traditional Ads (Like at Conferences or Self-Promoting Social Media). Traditional ads at conferences or on social media might not get you the attention you want. At conferences, competition is fierce. You probably don’t have the budget to stand out. Plus, most major conferences are probably too generic for your target customer. Self-promotion often appears unattractive. We tend to write-off overly boastful people.
Hosting Webinars (Unless You’re Already An Influencer). Webinars can be a good way to teach people about your startup and get them interested. But if you’re just starting out and don’t have an audience, it can be hard to get people to come.
Marketing Early Stage Real Estate Tech Startups Affordably
Marketing early stage real estate tech startups is about balancing smart ideas with affordability. By learning from my experience, I hope you will save yourself some headaches and $$$. And of course, grow fast!
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